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The size of your list or the number of followers you have doesn’t always indicate how successful you or your social media campaigns are. Too many people focus entirely on getting more likes on Facebook, or getting huge list of emails. This is great for your ego, but it shouldn't be the end goal of a marketing campaign. This golden rule of…

If you run an outdoor company or advise people on what clothing and equipment to buy, then there are numerous ways in which you can earn money or benefit from your knowledge and experience. A few of my friends have sponsorship deals from various companies, receiving sample items from these companies in exchange for a review and/or a photo of…

When I first became a business owner, I decided to learn the hard way. I hadn’t taken Business Studies at school, I knew very little about marketing, and, at the time, was actually pursuing a career as a teacher. As my first business developed however, I began educating myself on different aspects of businesses, from going to seminars and workshops,…

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In my last post on Using Mobile Technology in Planning Events Part 1, I explored the use of Hashtags and Whatsapp, in this post I’ll be exploring Facebook and how you can use it in planning and running your events. Facebook is now used by half of all online users globally (some 1.49 billion people), with over half of these…

The Future of Fundraising Challenge Events Having worked with countless fundraising organizations and charities over the years, I have seen a real shift in how participants and their supporters perceive challenge events. There have been huge changes in how these events are run, how they are marketed and how public perception of them has changed. Fifteen years ago it was…

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