If you run an outdoor company or advise people on what clothing and equipment to buy, then there are numerous ways in which you can earn money or benefit from your knowledge and experience. A few of my friends have sponsorship deals from various companies, receiving sample items from these companies in exchange for a review and/or a photo of…
Category Archives Marketing
Whilst I certainly don’t profess to be an expert when it comes to writing blog posts, there are a number of things that help me when thinking about how I structure and publish them. Many people are obsessive about blogging, spending countless hours on maximizing, linking to other sites and including certain keywords. These are important if you’re writing for…
When I first became a business owner, I decided to learn the hard way. I hadn’t taken Business Studies at school, I knew very little about marketing, and, at the time, was actually pursuing a career as a teacher. As my first business developed however, I began educating myself on different aspects of businesses, from going to seminars and workshops,…
In my last post on Using Mobile Technology in Planning Events Part 1, I explored the use of Hashtags and Whatsapp, in this post I’ll be exploring Facebook and how you can use it in planning and running your events. Facebook is now used by half of all online users globally (some 1.49 billion people), with over half of these…
I've just discovered a really powerful use of Facebook that I want to share. Last year, I paid for a Facebook ad campaign that was extremely successful, reaching over 30,000 people, with plenty of interaction and interest. It was promoting a cycling trip from London to Paris: Earlier today I received a notification that someone had Liked the post, even…
Social Media and mobile technology can be extremely powerful and effective tools for event planners. Very rarely however are the various platforms used to good effect, and many organisers are missing out on incredible PR opportunities, the perfect means to reach out to potential further clients and further promotion of their event. Over a series of blog posts, I’ll be…
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