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Essential Online Tools for Small Businesses - Part 1 When I started my first business, I was told by many online gurus that growing and managing your list correctly is absolutely essential. At that time, I didn’t even know what a list was, but I have since realised that the value of many businesses is entirely based upon their list…

The size of your list or the number of followers you have doesn’t always indicate how successful you or your social media campaigns are. Too many people focus entirely on getting more likes on Facebook, or getting huge list of emails. This is great for your ego, but it shouldn't be the end goal of a marketing campaign. This golden rule of…

Whilst riding in a Sportive earlier this year, I experienced some knee pain in the latter part of the ride. I’d suspected I would have problems with my knees from two decades of playing rugby and countless years yomping up and down mountains. I’ve also always subscribed to the classic I’ll just run it off mentality throughout my active years,…

If you run an outdoor company or advise people on what clothing and equipment to buy, then there are numerous ways in which you can earn money or benefit from your knowledge and experience. A few of my friends have sponsorship deals from various companies, receiving sample items from these companies in exchange for a review and/or a photo of…

Whilst I certainly don’t profess to be an expert when it comes to writing blog posts, there are a number of things that help me when thinking about how I structure and publish them. Many people are obsessive about blogging, spending countless hours on maximizing, linking to other sites and including certain keywords. These are important if you’re writing for…

When I first became a business owner, I decided to learn the hard way. I hadn’t taken Business Studies at school, I knew very little about marketing, and, at the time, was actually pursuing a career as a teacher. As my first business developed however, I began educating myself on different aspects of businesses, from going to seminars and workshops,…

I've just returned from a week working as a Duke of Edinburgh supervisor in the Brecon Beacons National Park. I was working on a freelance basis for AtoZ Expeditions and my role was to teach a small group from a school from Surrey the necessary skills to complete a four-day, self-supported walking expedition. I would also supervise the group as…

First Aid Courses have been an integral part of my life as an instructor and leader in the outdoors. In order for my outdoor qualifications to be valid, it is a requirement that I hold as a minimum, a Rescue & Emergency Care Level 2 first aid certificate. This certificate lasts for three years and explores the skills and develops…

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In my last post on Using Mobile Technology in Planning Events Part 1, I explored the use of Hashtags and Whatsapp, in this post I’ll be exploring Facebook and how you can use it in planning and running your events. Facebook is now used by half of all online users globally (some 1.49 billion people), with over half of these…

I got a taxi to the metro at Kartel which was undoubtedly the most dangerous thing I’d done in the last year. This was the second taxi I’d used since arriving in Turkey and unfortunately I was still in the UK habit of getting in the back seat, clutching the seatbelt and expecting there to be something to fasten it…

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