-
Email Marketing – Why Email Marketing?
If you run a business, have a product or service to sell, run a charitable organisation or club, or if you’re thinking about doing anything similar, you need to understand email marketing. In my view It is the single most important way to sustainably grow, maintain and futureproof your business…
-
Collecting reviews for my business
Reviews and referrals are the lifeblood of a business. In a world that is dominated with the internet and freedom of speech, it is absolutely essential your business actively seeks and encourages feedback from your clients. When I first started running a business I was scared of reviews. Imposter syndrome…
-
Episode 014: Tom Johnstone on mountain bike guiding, mental health and conservation
Tom Johnstone is an environmental scientist and outdoor professional in North Wales who runs supported mountain bike adventures through his business, Carbon Monkey. He has completed some epic bikepacking trips, and talks openly about the role adventure plays in our mental health.
-
Episode 013: Leanne Bird on combining surf, SUP, yoga and wellbeing in an adventure business
Leanne Bird runs a wellbeing and adventure business in Cardigan Bay, West Wales, combining surfing, stand up paddleboarding and yoga. She left her job as an ecologist to follow her business dreams, and shares how she helps others find wellbeing through adventure.
-
Episode 012: Jack Overhill on making a living underground as a cave leader
Jack Overhill is an outdoor instructor who has chosen to specialise in the underground world of exploratory caving. He now works full time for a UK adventure provider, and still finds time to explore and lead caves in the UK and abroad, including finding new ‘rooms’ in South Dakota.
-
Episode 011: Nick Cannon-Jones on twenty years of outdoor instructing and guiding in winter
Nick Cannon-Jones is a full-time outdoor instructor with over 20 years in the adventure industry. He runs More Than Mountains from the Lake District, delivering climbing and mountaineering courses all year round, and shares what two decades in the job have taught him.
-
Episode 010: Jenny Tough on human-powered, self-supported adventures across the globe
Jenny Tough is a global adventurer, author and writer who specialises in self-powered expeditions. She’d just finished running solo across a mountain range on every continent when we spoke, and she shares how she has built a creative career around adventure.
-
Episode 009: Dan Tye on running an adventure blog and flying Twin Otters in Scotland
Dan Tye runs the adventure blog Adventure 52, flies Twin Otter planes to the Scottish islands, and has worked as a ski instructor in Canada and as a postman. We uncover how his blog makes money, and he shares a huge amount of marketing and PR advice.
-
Episode 008: Keri Wallace on Girls on Hills, guided mountain running and trekking for women
Keri Wallace is the co-founder of Girls on Hills, the UK’s only guided mountain running and trekking business designed specifically for women. Based in Glencoe, she swapped a stable career in science for running her own business, and hasn’t looked back.
-
Episode 007: Allan Shaw on leading outdoor education and overseas expeditions
Allan Shaw is head of outdoor education at Buxton and Leek College. He also leads and recces several overseas expeditions every year and runs a successful outdoor first aid business. From carpenter to head of department, his story is proof there’s more than one route into the outdoors.