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Two (free) mobile video tricks
I recently discovered two new video tricks for sharing content on social media, both are free and can be used for any business and any industry. #1 Screen record On an Android phone (with Android 11 and up) you can record whatever you’re doing on your phone. This is useful…
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The Why and What
When starting out building a business there are two one-worded questions you need to answer. Why? and What? The first question of Why was popularised by Simon Sinek in his 2009 book Start with Why. The concept is straightforward. If you’re going to be undertaking anything meaningful and challenging, your…
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Episode 018: Keith Crockford on running an adventure travel business and finding an investor in a pub
Keith Crockford is the founder of The Bucket List Company and Rock & Rapid Adventures in North Devon. He spends around three months a year leading adventures around the world, runs two successful businesses and hosts the BucketLister Podcast.
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Defining your core offerings
When first starting in business it’s often a good idea to drill down your niche. Decide upon a core offering that your customers will pay for and do it well. The trouble with this approach (particularly in the travel industry!) is that if you’ve done a good job of delivering…
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Episode 017: Belinda Kirk on Adventure Revolution, motherhood and adventure-life balance
Belinda Kirk is an explorer, mother, author and campaigner for the benefits of adventure on wellbeing and mental health. Her book Adventure Revolution explores why we need adventure now more than ever, and in this conversation she shares how she balances it all.
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Episode 016: Jo Bradshaw on climbing the seven summits and leaving the corporate world
Jo Bradshaw is a worldwide adventurer, expedition leader and public speaker. When we spoke she was just one peak away from completing the seven summits, while raising thousands of pounds for children’s mental health charity Place2Be. She’s also summited Kilimanjaro more than 34 times.
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Why are you invoicing?
I’ve just had a phone call with a business owner who runs a similar business to mine, supported and guided cycling tours. I’ve made the decision this year to put the feelers out for more freelance work to fill the gaps of my main work with my business. He sounded…
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Episode 015: Nick Read on leading LGBT+ adventures around the world
Nick Read owns and runs Pride Expeditions, an adventure travel company offering LGBTQ+ friendly expeditions around the world. He’s based in North Wales, is an active member of the Llanberis Mountain Rescue team, and his dog Peris makes a guest appearance too.
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Building systems in your business
Building systems in your business is one of the most powerful moves you can make. If done correctly, they can improve the experiences of the business owner, your staff, your suppliers and your customers. So what is a system? Technically, any process that happens in your business can be systematised.…
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Email Marketing – Building your list
Building an email list is one of the most important things you can do when building your business or organisation. Even if you don’t do anything with it when you first start out, the key is to begin straight away. Why is email marketing so important? Email marketing is an…