You are a media business. Whether you like it or not, you need to learn how to collect, manage and use photos, videos and the written word to propel your business. Traditionally this was done with brochures, posters and direct marketing. We’d spent big money on stock photos, designers and printers in producing pieces of paper with our brand and…
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In late 2015 I made the decision to avoid 'unnecessary media'. In practice this means I no longer read newspapers, listen to the radio or watch news on the television and this has undoubtedly had a profound impact on my life. This was recommended to me by a number of very successful mentors, authors and entrepreneurs that I respect and…