You are a media business. Whether you like it or not, you need to learn how to collect, manage and use photos, videos and the written word to propel your business. Traditionally this was done with brochures, posters and direct marketing. We’d spent big money on stock photos, designers and printers in producing pieces of paper with our brand and…
Tag Archives lifestyle
2020 is not how I thought I’d be celebrating ten years in business. Choosing to start a travel company in 2010 seemed like a brilliant idea but there have been no shortage of ups and downs. That said, no-one could have predicted the impact of 2020 on businesses, whether in the travel industry or not. I’ve written before about following…
I am paid to travel around the world. It’s not that I have a huge social media following and contact hotels asking for free accommodation in exchange for a selfie, or use black hat techniques that allow me to fly business class for $10 (although these methods certainly have their merits!). I have designed a life through my business that…
I have been told now for a long while that I should practice yoga. The cynic in me has put this off for 37 years, with images of people in Thai-pants snorting incense and mumbling mantras. Months of travelling through India, Nepal and throughout Southeast Asia has somewhat skewed my impressions of yoga. Virtually every female I met in India…
In late 2015 I made the decision to avoid 'unnecessary media'. In practice this means I no longer read newspapers, listen to the radio or watch news on the television and this has undoubtedly had a profound impact on my life. This was recommended to me by a number of very successful mentors, authors and entrepreneurs that I respect and…
I’ve just typed laptop into my Google photos account and this is the result. Why’s this important? Well some of the photos of my laptop above (I realise there are a few duplicates) I took whilst travelling the world, but in each photo, I was working. I have decided to document places that I’ve opened my laptop and worked remotely,…
On a recent trip to California I ventured into Ventura, a small surfer’s town just north of Los Angeles. Aside from being quintessentially surf-orientated (some of California’s best surf breaks are within a few miles), Ventura is also home to my favourite company in the world, Patagonia. I realise this is a bold statement, but there are fewer companies in…
I instantly regretted pickled fish over breakfast. After a quick transfer of luggage to our new hotel, we visited the imposing Northern Light Cathedral, Alta. This spiralling titanium-clad building was opened in 2013 and perfectly represents the Northern Lights inside and out. From the outside, the titanium tiles reflect whatever colours are in the sky, the spiralling concrete base curls…
I had an early flight to catch to Oslo, then a connecting flight north to Alta. I had been informed by the hotel receptionist that the airport bus left every 10 minutes, but I wandered out to the bus stop to realise that it didn't, and I would have to wait 20 minutes that I could've spent in bed. Determined…
A bus was waiting for us outside the hotel and John, our American expat guide from North Adventures, explained a little about what our afternoon and evening held in store. Apparently dog sledding can be undertaken throughout the year but in summer, sleds with suspension are used and the pace is far slower, but a unique experience nonetheless. We drove…
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