Keeping up with Facebook updates can be a full time job. The more recent algorithm changes to push back on branded content, reduce organic reach, and centre content around individuals’ friends and family members has made life just that little bit harder for businesses to create buzz around their products and services. Another change that I’ve noticed is in tagging…
As previously discussed, it’s tempting to take on every single role within a business, certainly when you’re first starting out. I think it’s a good idea to have a handle on each aspect of your business in the first instance because it prepares you for when you come round to then outsourcing different elements. There’s no doubt about it, having…
The Dolomites is a truly unique place and, since visiting in 2015 on a road trip, I promised myself I would visit each year from then on. It had had that much of an impact on me! Luckily, I'd been invited by Trentino Tourism to visit the Brenta Dolomites for a workshop showcasing what is on offer in the area.…
If you’re like me and still instruct and lead trips (at the coalface!), then you can’t always be at the end of the line to answer calls. Half-way up a mountain you get your call of the year – a group of 20 wanting a bespoke trip to Alaska...but you miss it, because you’re with your group and don’t want…
As previously discussed, it’s tempting to take on every single role within a business, certainly when you’re first starting out. I think it’s a good idea to have a handle on each aspect of your business in the first instance because it prepares you for when you come round to then outsourcing different elements. There’s no doubt about it, having…
If you run an outdoor company or advise people on what clothing and equipment to buy, then there are numerous ways in which you can earn money or benefit from your knowledge and experience. A few of my friends have sponsorship deals from various companies, receiving sample items from these companies in exchange for a review and/or a photo of…
Whilst I certainly don’t profess to be an expert when it comes to writing blog posts, there are a number of things that help me when thinking about how I structure and publish them. Many people are obsessive about blogging, spending countless hours on maximizing, linking to other sites and including certain keywords. These are important if you’re writing for…
In my last post on Using Mobile Technology in Planning Events Part 1, I explored the use of Hashtags and Whatsapp, in this post I’ll be exploring Facebook and how you can use it in planning and running your events. Facebook is now used by half of all online users globally (some 1.49 billion people), with over half of these…