When I first became a business owner, I decided to learn the hard way. I hadn’t taken Business Studies at school, I knew very little about marketing, and, at the time, was actually pursuing a career as a teacher. As my first business developed however, I began educating myself on different aspects of businesses, from going to seminars and workshops,…
Posts By Tom Shooter
I've just returned from a week working as a Duke of Edinburgh supervisor in the Brecon Beacons National Park. I was working on a freelance basis for AtoZ Expeditions and my role was to teach a small group from a school from Surrey the necessary skills to complete a four-day, self-supported walking expedition. I would also supervise the group as…
First Aid Courses have been an integral part of my life as an instructor and leader in the outdoors. In order for my outdoor qualifications to be valid, it is a requirement that I hold as a minimum, a Rescue & Emergency Care Level 2 first aid certificate. This certificate lasts for three years and explores the skills and develops…
In my last post on Using Mobile Technology in Planning Events Part 1, I explored the use of Hashtags and Whatsapp, in this post I’ll be exploring Facebook and how you can use it in planning and running your events. Facebook is now used by half of all online users globally (some 1.49 billion people), with over half of these…
I got a taxi to the metro at Kartel which was undoubtedly the most dangerous thing I’d done in the last year. This was the second taxi I’d used since arriving in Turkey and unfortunately I was still in the UK habit of getting in the back seat, clutching the seatbelt and expecting there to be something to fasten it…
I’m sat on a plane on my way to Istanbul, my sister moved over there a few years ago and, despite my travelling lifestyle, I haven’t visited her once. I am a terrible brother (and uncle!), but better late than never. My 35th birthday is next week and for the first time, I’m paying some attention to what it all…
I've just discovered a really powerful use of Facebook that I want to share. Last year, I paid for a Facebook ad campaign that was extremely successful, reaching over 30,000 people, with plenty of interaction and interest. It was promoting a cycling trip from London to Paris: Earlier today I received a notification that someone had Liked the post, even…
Social Media and mobile technology can be extremely powerful and effective tools for event planners. Very rarely however are the various platforms used to good effect, and many organisers are missing out on incredible PR opportunities, the perfect means to reach out to potential further clients and further promotion of their event. Over a series of blog posts, I’ll be…
The Future of Fundraising Challenge Events Having worked with countless fundraising organizations and charities over the years, I have seen a real shift in how participants and their supporters perceive challenge events. There have been huge changes in how these events are run, how they are marketed and how public perception of them has changed. Fifteen years ago it was…
Learning to ski has been on my bucket list for longer than I can remember. Having not learned as a child or on a school trip, I’ve been consistently putting it off for a long time. I’d spent countless days mountaineering all around the world, in both summer and winter conditions, so this was a really exciting step and I…