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You are a media business
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You are a media business. Whether you like it or not, you need to learn how to collect, manage and use photos, videos and the written word to propel your business. Traditionally this was done with brochures, posters and direct marketing. We’d spent big money on stock photos, designers and…
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Facebook Marketing – Maximise your tagging
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Keeping up with Facebook updates can be a full time job. The more recent algorithm changes to push back on branded content, reduce organic reach, and centre content around individuals’ friends and family members has made life just that little bit harder for businesses to create buzz around their products…
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I just typed laptop into Google
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I’ve just typed laptop into my Google photos account and this is the result. Why’s this important? Well some of the photos of my laptop above (I realise there are a few duplicates) I took whilst travelling the world, but in each photo, I was working. I have decided to…
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Patagonia – A company that cares
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On a recent trip to California I ventured into Ventura, a small surfer’s town just north of Los Angeles. Aside from being quintessentially surf-orientated (some of California’s best surf breaks are within a few miles), Ventura is also home to my favourite company in the world, Patagonia. I realise this…
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Northern Norway Part 2 – Bergen to Alta
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I had an early flight to catch to Oslo, then a connecting flight north to Alta. I had been informed by the hotel receptionist that the airport bus left every 10 minutes, but I wandered out to the bus stop to realise that it didn’t, and I would have to…
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Essential Online Tools for Small Businesses Part 4: Answer!
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If you’re like me and still instruct and lead trips (at the coalface!), then you can’t always be at the end of the line to answer calls. Half-way up a mountain you get your call of the year – a group of 20 wanting a bespoke trip to Alaska…but you…
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Essential Online Tools for Small Businesses – Part 3: Fiverr
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As previously discussed, it’s tempting to take on every single role within a business, certainly when you’re first starting out. I think it’s a good idea to have a handle on each aspect of your business in the first instance because it prepares you for when you come round to…
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Get paid for your knowledge and experience
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If you run an outdoor company or advise people on what clothing and equipment to buy, then there are numerous ways in which you can earn money or benefit from your knowledge and experience. A few of my friends have sponsorship deals from various companies, receiving sample items from these…
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The Most Influential Books Part 1
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When I first became a business owner, I decided to learn the hard way. I hadn’t taken Business Studies at school, I knew very little about marketing, and, at the time, was actually pursuing a career as a teacher. As my first business developed however, I began educating myself on…