This may come as a shock to you but... no-one cares more about the success of your business as much as you. Even your most die-hard fans that buy anything you produce. Even the shareholders in your business. Even your mum and dad. For that reason you have to ask people to sell your products or services for you and…
Keeping up with Facebook updates can be a full time job. The more recent algorithm changes to push back on branded content, reduce organic reach, and centre content around individuals’ friends and family members has made life just that little bit harder for businesses to create buzz around their products and services. Another change that I’ve noticed is in tagging…
As previously discussed, it’s tempting to take on every single role within a business, certainly when you’re first starting out. I think it’s a good idea to have a handle on each aspect of your business in the first instance because it prepares you for when you come round to then outsourcing different elements. There’s no doubt about it, having…
The Dolomites is a truly unique place and, since visiting in 2015 on a road trip, I promised myself I would visit each year from then on. It had had that much of an impact on me! Luckily, I'd been invited by Trentino Tourism to visit the Brenta Dolomites for a workshop showcasing what is on offer in the area.…
I was up and out of my hotel by 06:00am. The road outside the hotel was full of potholes but I just about managed to eat my baguette and jam as I left Tra Vinh behind. My plan was to head northwest all day, first towards Cang Long, then to take a back road for the last few miles towards…
If you’re like me and still instruct and lead trips (at the coalface!), then you can’t always be at the end of the line to answer calls. Half-way up a mountain you get your call of the year – a group of 20 wanting a bespoke trip to Alaska...but you miss it, because you’re with your group and don’t want…
As previously discussed, it’s tempting to take on every single role within a business, certainly when you’re first starting out. I think it’s a good idea to have a handle on each aspect of your business in the first instance because it prepares you for when you come round to then outsourcing different elements. There’s no doubt about it, having…
Essential Online Tools for Small Businesses - Part 2: Images I’d like to think that I know something about my strengths and weaknesses. It is all too easy to become overwhelmed with wearing every hat within your business and it is truly difficult to sometimes get over yourself and take a step back from every process involved. One of my all-time…
Essential Online Tools for Small Businesses - Part 1 When I started my first business, I was told by many online gurus that growing and managing your list correctly is absolutely essential. At that time, I didn’t even know what a list was, but I have since realised that the value of many businesses is entirely based upon their list…
The size of your list or the number of followers you have doesn’t always indicate how successful you or your social media campaigns are. Too many people focus entirely on getting more likes on Facebook, or getting huge list of emails. This is great for your ego, but it shouldn't be the end goal of a marketing campaign. This golden rule of…