You have to ask
This may come as a shock to you but…
no-one cares more about the success of your business as much as you.
Even your most die-hard fans that buy anything you produce. Even the shareholders in your business. Even your mum and dad.
For that reason you have to ask people to sell your products or services for you and get them to leave you reviews online.
Sometimes it takes a few attempts. Sometimes people say they’re going to leave a review but don’t. But you have to try.
This has been a lesson I’ve learned over the years. People are busy. They have a million things they need to do. Leaving a review for you and your business may just not be a priority enough.
Here are several ways in which you can get people shouting from the rooftops about your business:
- Make it timely. The sooner you can get someone to leave a review the better. I like to have a review request hit my clients inbox before they get home once a trip has ended. Their experiences are still raw and real, they can remember more and hopefully they’re keen to use your services again.
- Make it as frictionless as possible. Have a specific link you can send out in an email, text message, DM or Whatsapp. I have one for Google and one for Facebook stored in my Evernote. I can then quickly copy it and send. The links take them directly to my page and prompt them to leave a review. Remove the friction.
- Ask multiple times. People lead busy lives. It’s not that they’re rude or don’t care, it’s just that life gets in the way. Sometimes I get a better success rate on the second or third time than the first. That’s just how it is.
- Give before you receive. My initial request for a review goes out in an email that includes a link to all of the photos and videos I’ve taken during their trip. If someone receives something valuable to them, they are more likely to reciprocate.