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Posts By Tom Shooter

This may come as a shock to you but... no-one cares more about the success of your business as much as you. Even your most die-hard fans that buy anything you produce. Even the shareholders in your business. Even your mum and dad. For that reason you have to ask people to sell your products or services for you and…

There are few gadgets I’ve bought recently that have had as much impact as my Zoom H1N Recorder. I bought this compact battery-powered handheld recording device a number of months ago mainly to record podcasts but now use it virtually every day. I can safely say it’s been an absolute revelation! I’m one of those people who has decided I…

I recently discovered two new video tricks for sharing content on social media, both are free and can be used for any business and any industry. #1 Screen record On an Android phone (with Android 11 and up) you can record whatever you’re doing on your phone. This is useful for sharing things like the following video I made of…

When starting out building a business there are two one-worded questions you need to answer. Why? and What? The first question of Why was popularised by Simon Sinek in his 2009 book Start with Why. The concept is straightforward. If you’re going to be undertaking anything meaningful and challenging, your why is going to be the only real driver when…

When first starting in business it’s often a good idea to drill down your niche. Decide upon a core offering that your customers will pay for and do it well. The trouble with this approach (particularly in the travel industry!) is that if you’ve done a good job of delivering what you’ve said you’re going to deliver, your clients will…

Belinda Kirk on her new book Adventure Revolution, motherhood and adventure-life balance. https://www.youtube.com/watch?v=DgIkjQOFjug Today’s podcast guest is Belinda Kirk. Belinda is an explorer, mother, author and campaigner promoting the benefits of adventure on wellbeing and mental health. Her new book Adventure Revolution explores the benefits of adventure and why we need it now more than ever. I hope you enjoy…

NEW EPISODE IS NOW LIVE! - https://linktr.ee/adventurepropod 016 Jo Bradshaw on climbing the seven summits and making the leap from the corporate world to a life full of adventure. Today’s podcast guest is Jo Bradshaw, a worldwide adventurer, expedition leader and public speaker. She’s currently just one peak away from completing the seven summits and has raised thousands of pounds,…

I’ve just had a phone call with a business owner who runs a similar business to mine, supported and guided cycling tours. I’ve made the decision this year to put the feelers out for more freelance work to fill the gaps of my main work with my business. He sounded like I did ten years ago, flustered with all of…

015 Nick Read on leading LGBT+ adventures throughout the world, being a member of Llanberis Mountain rescue and challenging norms in the outdoor industry. Today’s podcast guest is Nick Read. Nick owns and runs Pride Expeditions, an adventure travel company that offers LGBTQ+ friendly expeditions throughout the world. He is based in North Wales, is an active member of the…

014 Tom Johnstone on the role of adventure in mental health and conservation, and mountain bike guiding in Iceland Today’s podcast guest is Tom Johnstone. Tom is an environmental scientist and outdoor professional based in North Wales. He runs supported mountain biking adventures through his business Carbon Monkey and has completed some epic bikepacking trips across Iceland and Norway (just…

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