-
You are a media business
•
You are a media business. Whether you like it or not, you need to learn how to collect, manage and use photos, videos and the written word to propel your business. Traditionally this was done with brochures, posters and direct marketing. We’d spent big money on stock photos, designers and…
-
Happiness Metrics
•
As a society we’re obsessed with metrics. From a young age we’re taught that numbers, scores and grades are the ultimate goals. As the saying goes, “what you can measure you can manage”. With the addition of tracking software and devices we’re surrounded by metrics of achievement and getting 10,000…
-
Ordnance Survey Subscribe
•
If you enjoy any outdoor sport and have a smart phone, subscribing to the Ordnance Survey really is a no brainer. For just £23.99 a year (or £2.99 a month) you have access to the whole of the UK’s mapping in 1:25000 and 1:50000. In addition to this, the app…
-
Habits and My Daily Stoic
•
Since reading the Slight Edge many years ago I have seen the value of habit forming. Just like eating one chocolate digestive won’t kill you, eat one every day for a month and you’ll soon see the negative effects. At any point in your life you’re either performing habits that…
-
Ten years is a long time
•
2020 is not how I thought I’d be celebrating ten years in business. Choosing to start a travel company in 2010 seemed like a brilliant idea but there have been no shortage of ups and downs. That said, no-one could have predicted the impact of 2020 on businesses, whether in…
-
Lockdown and time
•
Lockdown has taught me that without being able to pay for things and to exchange money for something, then deep down many in society don’t know how to spend their most valuable asset, time. Those who were lucky enough to retain their jobs or have furlough money coming in were…
-
Why I’m changing to Stripe
•
One of my business mantras is to delegate as many normal business operations as possible. One of my other mantras is to make collecting payments from clients as easy as possible. So, in 2016 when I designed my company’s website, it was designed to showcase my services (creating cycling adventures…
-
How I use Mailchimp in my business (and it’s not for email marketing)
•
How I use Mailchimp in my business (and it’s not for email marketing). If you work with groups and exchange information with them prior to your events, it can be an extremely useful, here’s why… I’ve used Mailchimp for years no, it is one of the major players in the…
-
Facebook Marketing – Maximise your tagging
•
Keeping up with Facebook updates can be a full time job. The more recent algorithm changes to push back on branded content, reduce organic reach, and centre content around individuals’ friends and family members has made life just that little bit harder for businesses to create buzz around their products…
-
Paid to travel the world
•
I am paid to travel around the world. It’s not that I have a huge social media following and contact hotels asking for free accommodation in exchange for a selfie, or use black hat techniques that allow me to fly business class for $10 (although these methods certainly have their…